Siemens Digital Industries North Region "Ignition" Roadshow Truck Officially Sets Off in Beijing

On April 10, 2026, the Siemens Digital Industries North Region roadshow truck officially set off from Beijing, marking the beginning of an immersive digital experience tour across Northern China.

Under the theme “Integrating the Digital and Real Worlds, Advancing Intelligent Industry”, the roadshow will visit customer sites in Beijing, Tianjin, Hebei, Shanxi, western Inner Mongolia, Shandong, and other regions. Through an innovative mobile showroom format, Siemens will bring its advanced digital technologies, end-to-end automation solutions, and full-lifecycle services directly to customers.

A Mobile Industrial Experience Combining Display, Interaction, and Communication

The “Ignition” roadshow truck is designed as an integrated industrial experience platform that combines product display, hands-on interaction, and technical communication.

Focusing on customer needs and real-world industrial challenges, the event features two main formats: an immersive onboard showroom visit and in-depth topic-based discussions at the venue. This approach enables customers to experience Siemens’ technologies more directly and explore practical solutions tailored to their industries.

Immersive Onboard Digital Showroom

During the onboard visit, customers will enter a mobile digital showroom built around a typical layered automation architecture. The exhibition truck integrates Siemens’ key products, strategic technologies, and solutions across multiple fields, including factory automation, motion control, process automation, customer services, industrial communication, energy management, and digital software.

The truck showcases 13 typical product applications and solution combinations designed to address real industrial requirements, including:

• MTP1200 Unified Comfort Panel, S7-1518HF redundant controller, ET 200SP distributed I/O, SITOP redundant power supply, and SIWAREX weighing module

• MTP700 Unified Basic Panel, S7-1200 G2 next-generation basic controller, G200B next-generation standard inverter, G120XA inverter for fans and pumps, and G120 modular mid-range inverter

• IPC 377G panel PC, S7-1515 advanced controller, XC208 managed switch, ET 200MP distributed I/O, ET 200 Clean distributed I/O, and S220 high-end drive system

• WinCC and WinCC OA SCADA software

• Industrial Edge computer and industrial edge computing platform

• Low-voltage power distribution and control equipment

• WAM763 and WUM763 industrial wireless communication solutions

• S7-PLCSIM / SIMIT simulation software, gPROMS, COMOS, and SiePA software for process optimization, integrated engineering design, and predictive analytics

• SINEC NMS network management software and cybersecurity solutions

• Energy Manager energy management system, DCMA drive health management, and CMS condition monitoring

• PCS 7 and PCS neo DCS software, PCS7 410SMART redundant controller, ET 200PA SMART distributed I/O, ET 200SP HA distributed I/O, G220 high-performance high-end inverter, CFU compact field unit, and SITRANS intelligent flow and analytical instruments

• AI Xiaoxi, INSPEKTO visual inspection solution, and other AI-related applications

• MTS Software for machine tool digitalization and an introduction to CNC systems

In-Depth Discussions on Industrial Digitalization

In addition to the onboard showroom experience, the roadshow also features a rich selection of discussion topics for deeper customer engagement.

The agenda includes:

• 33 topics focusing on the core needs of industrial users, covering IT/OT integration, sustainability, energy efficiency, and automation simulation

• 82 topics related to products, concepts, and applications, covering new product features, standardized architectures, industrial edge applications, operation and maintenance, simulation, and industrial AI

• Multiple industry-focused topics covering automotive, metallurgy, food and beverage, chemicals, data centers, life sciences, shipbuilding, mining, semiconductors, and other typical sectors

The event also includes discussions on current industry trends such as global expansion and standardization, creating more opportunities for customers to exchange ideas with Siemens experts and explore future cooperation.

Strengthening Customer Connections Through Mobile Innovation

The “Ignition” roadshow is not only a mobile demonstration of Siemens Digital Industries’ technological capabilities, but also an important initiative to strengthen customer relationships and better understand customer needs.

Through this tour, Siemens aims to bring high-value solutions and forward-looking technology concepts closer to industrial users, helping enterprises across Northern China accelerate digital transformation, improve operational efficiency, and support high-quality industrial development.

On April 24, the “Ignition” roadshow truck arrived at Beijing Xinhangcheng Technology. Through immersive technology demonstrations and professional solution presentations, the event received strong recognition from customers. The onsite discussions were highly active, and several customers expressed clear interest in further cooperation.

Moving Forward Together Toward Intelligent Industry

Looking ahead, Siemens Digital Industries North Region will continue to take technological innovation as its driving force and customer needs as its guiding direction. Together with partners and customers, Siemens will steadily advance the integration of the digital and real worlds and help build a smarter future for industry.

May the roadshow truck continue its journey across Northern China, delivering the power of innovation wherever it goes. Together, we will fulfill the promise of digital-real integration and move forward toward a more intelligent industrial future.